Committed to improving our community & inspiring change



Founder & Company Owner, Spontaneity Extraordinaire yet also, "The Planner"  

From LA, CA to KC, MO & then finally to Taos, NM. and everywhere in between, Ethan finds the most solace and serenity in the Sangre De Cristo Mountain Range, where he proudly calls Taos home.  With humble beginnings and past careers ranging from Portrait Photography, to time spent in Alaska working with Ameri-Corps doing conservation work, to Janitorial/Commercial cleaning & painting, along with some handyman work, he now focuses his attention on providing Northern New Mexico with the most reliable, dependable and professional, Eco-Friendly "Green" cleaning service there is to offer. With a strong emphasis on sustainability and environmental protection, Ethan longs to educate, and in turn, help evolve, New Mexico's Industrial Cleaning Industry towards using less pollutants and in turn, creating a healthier environment for many generations to come, whilst also creating employment opportunities for his community. 


Company Staple, Always taking it to a new level, "The Braun"

With us since our founding, AJ Lighter is one of our proud veteran team members that we have brought with us all the way from Kansas City. We’re thankful for the many years of experience and skills he brings to the forefront in helping our business grow and evolve.  He recently relocated to Taos in 2017 and has fallen in love with this sacred land. Aj has an almost 3 decade long keen attention to detail that was originally fostered in the many kitchens he has been a cook and prep cook in over the years. With a love for food and cleanliness, mountains and rivers, AJ is proudly now a New Mexican resident that's striving to further himself both in his many careers, as well as, his dedication to environmentally conscious practices which he is implementing on the daily with us at Looks Like New. 



Taoseno staple, Earth, land, water & air loving, "The Mountain Mama"

Experienced, trustworthy, fun, dedicated, loyal. These are just a few of the ways the ones that know Heidi describe this valuable member of our team. Heidi is truly a bright light that shines on this company and this community, constantly seeking out new ways to improve both her community, as well as her family and herself. She proudly can be found being an awesome mountain mama to two amazing babes, an extremely talented artist that works in multiple mediums ranging from glass to oil paint, a successful seamstress sewing hemp specialty items for a local business in Taos & an extremely detailed cleaning technician, just to name a few!



Alan Hernandez

Taoseno raised, fun and motivated! "The Family Man"

Reliabledependable, local family man. Alan is our newest edition and we are very proud to have him join our team. Alan is a strong family oriented married man that is the proud father of two kiddos. The gym is his grounding 'mind time' and he has a deep passion for exercise and fitness. He remains strongly committed to being as healthy as he can be physically, mentally & spiritually.  He's a funny meme sharer on social media and his sense of humor is one not to miss. Alan's attention to detail that is fostered out of being one of our local "fathers of the year" will surely pay off as he takes on this new role as a talented and thorough cleaning technician for Looks Like New. Welcome aboard Alan! We're stoked to have you join the team. 

Looks Like New Cleaning & Janitorial Services LLC


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